"PACKAGING CAN BE THEATER, IT CAN CREATE A STORY"
– Steve Jobs
Embedded Files
Home Depot Pro Painter Welcome Package Design
Home Depot Pro Painter Welcome Package Design
Project Brief: The Local Pro Ops and Merchandising teams plan to design a Welcome Package that could be personalized for the Local Pro Painter segment upon joining the Program. In doing so, the team feels we can generate a significant upside in Paint sales as well as engage BEHR Reps to help further sell the PX Paint value prop. The welcome package will include some helpful swag (BEHR Fan Deck, hats, pens, a customized notepad and a free Wooster paintbrush + some product information and a personalized letter for each Local Pro thanking them for joining the Program.)
This ask is to design the creative for the Welcome Kit that the contents will be shipped in. Criteria / Creative Considerations for Package box and notebook:
Must be branded Pro Xtra and Local Pro
Secondary brands to include are BEHR & Wooster since they are funding this and providing significant contributions.
Must incorporate Pro Xtra brand guidelines
Open to using some Pro Xtra Paint Rewards creative elements
Must match specs provided by Cotton Candy
Concept A: Package Outside
Concept A: Package Outside
Concept A: Package Inside
Concept A: Package Inside
Concept B: Package Outside
Concept B: Package Outside
Concept A: Package Inside
Concept A: Package Inside
Final Package Mockup
Final Package Mockup
Concept A: Package Insert
Concept A: Package Insert
Concept B: Package Insert
Concept B: Package Insert
Final Package Insert Mockup
Final Package Insert Mockup
Page updated
Google Sites
Report abuse