"DESIGN IS NOT A THING YOU DO, IT IS A WAY OF LIFE"
– Alan Fletcher
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Experiences
Experiences
Giant Tiger
Giant Tiger
Established in 1961 in Ottawa’s Byward Market, the privately held company now has over 260 locations across Canada and employs over 10,000 team members. All Giant Tiger locations are locally owned and operated by a team member who knows and is involved in their community.
Senior Designer, Digital (Dec 2022 - Present)
Senior Designer, Digital (Dec 2022 - Present)
Key Responsibilities:
Key Responsibilities:
- Design original, inspiring and on-brand customer-centric visual content for Giant Tiger’s digital channels and platforms including but not exclusive to the website, emails, and social channels
- Skilled in interpreting creative briefs and an ability to interpret high-level concepts and strategic goals, visually bringing them to life
- Create designs that are consistent and on-brand across all digital channels and platforms
- Strong understanding of digital design best practices with a clear point of view as to how design can influence and guide the customer on their journey
- Work closely with copywriters to craft clear, concise, and compelling stories across different digital channels
- Work closely with stakeholders and Digital UX and Creative Director when creating mock-ups, and wireframes and seeking final approvals
- Work closely with Site Experience, Digital Marketing, and Product Management teams to effectively A/B test different designs and typography
- Skilled at simultaneously working on multiple design projects with various deadlines
- Ability to produce a variety of content and adapt style and graphic elements supporting different tactics and outputs
- Ability to incorporate feedback and quickly pivot based on unplanned market and/or world events
- Ability to prioritize and re-prioritize work
- Create and maintain a database for creative assets
- Flexible with an ability to thrive in a fast pace ever-changing environment
The Home Depot (NYSE: HD)
The Home Depot (NYSE: HD)
The largest home-improvement retailer in North America, Founded in 1978, Home Depot operates big-box retail stores in all 50 states, Canada, and Mexico. The company, which sells a wide range of home-improvement products, tools, and services, thrived during the coronavirus pandemic, in which millions of people stuck inside turned their focus to home-improvement projects like home offices.
Senior Visual Designer, E-Commerce UX (Dec 2021 - Nov 2022)
Senior Visual Designer, E-Commerce UX (Dec 2021 - Nov 2022)
Visual Designer, E-Commerce UX (Dec 2018 - Dec 2021)
Visual Designer, E-Commerce UX (Dec 2018 - Dec 2021)
Key Responsibilities:
Key Responsibilities:
- Design result-driven Pro and Pro Xtra Email Campaigns.
- Collaborate with other teams (Marketing, Advertising and Merchandising, etc.) to build Home Depot’s marketing campaigns.
- Design online and in-store promotional assets (Flyers, Social ads, Editorial ads, etc.).
- Design a user-centred email layout across multiple platforms.
- Design logos, icons and infographics.
- Create and organize production assets.
- Resize assets for different devices and uses.
- Source images (from internal DAMs and stock assets).
- Contribute to the development and maintenance of style guides and digital design standards.
- Juggle multiple projects while effectively managing timelines and expectations.
Designer Brands (NYSE: DBI)
Designer Brands (NYSE: DBI)
Designer Brands is one of North America’s largest designers, producers and retailers of footwear and accessories. Designer Brands also operates several retail concepts in Canada, including The Shoe Company and Shoe Warehouse, which provide a convenient footwear solution for the whole family, as well as DSW Designer Shoe Warehouse – nearly 150 locations in all.
Graphic Designer, Marketing (Dec 2012 - Dec 2018)
Graphic Designer, Marketing (Dec 2012 - Dec 2018)
Key Responsibilities:
Key Responsibilities:
- Creating concepts, artwork and layouts for all marketing projects across multiple channels. (E-commerce site, email campaigns, social display ads, in-store signage, etc)
- Work within brand and UX guidelines to create designs that reinforce the brand’s style and voice through its visual touchpoints and keep the brand expression remains fresh and relevant to the customer while aligning to marketing initiative and the creative brief.
- Engage in briefing process to ensure digital creative speaks to the target customer audience and matches all brands' personalities.
- Effectively manage the project's timeline and make sure all the digital creatives have a reasonable time to meet the deadline.
Education
Education
York University - Bachelor, Graphic Design (2006 – 2010)
York University - Bachelor, Graphic Design (2006 – 2010)
The York/Sheridan Program in Design (YSDN) combines practice and theory to create a truly unique design degree. The program's curriculum emphasizes innovation, creativity and strategic thinking as applied to visual communication. You'll develop outstanding ideas as well as the skills to execute them.
Northeast Forestry University - Visual Communication Design (2002 – 2004)
Northeast Forestry University - Visual Communication Design (2002 – 2004)
Northeast Forestry University located in Harbin, Heilongjiang Province, is an institution of higher education and research under the jurisdiction of the Ministry of Education of the People's Republic of China. It serves as the largest forestry university in China and a key university within the scope of the national "Double First Class University Plan”. identified by the Ministry of Education.
Skills
Skills
Figma
Open AI
After Effects
Photoshop
Illustrator
Indesign
XD
Wordpress
Microsoft Apps
HTML
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Google Sites
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